Merely making The Press Release Newsworthy.

A press release is a handy tool used to tell the media about something newsworthy. A comet dropping in your front lawn is newsworthy. The President popping into your host to business is newsworthy.

The fact you believe your product or service is the greatest available in the market is NOT newsworthy.

A newsworthy press release has to grab the attention of the reporter or editor and the intended audience trend press news. So if your organization creates gift baskets you would like your press release to grab the attention of certain reporters and your target market (e.g. Christmas gift shoppers, parents, etc.).

Since we're clear about what we mean by newsworthy let's examine how to make a media to produce magnet for the audiences.

Find your News Hook

First you've got determine the angle for the release. Just because what you're selling isn't by itself "newsworthy" doesn't mean you can't tie it into something that's newsworthy.

I'm going to illustrate this aspect with your gift basket example. Gift baskets are usually filled up with items that are comforting, tasty and/or visually attractive. Again, that alone isn't newsworthy.

But when a media release was discussing how students and parents struggle with end-of-year gifts for school teachers the release might just get the attention of education and lifestyle reporters trying to find interesting angles for the education or lifestyle beat.

The idea being made here is the significance of the current environment when buying a news hook for the media release. Think about holidays, local festivals, political activity, trends in the economy and numerous environmental news factors that make use of to provide your media to produce news hook.

Share Objective Data

Along with describing an appealing aspect of one's product or service and why it's important to your target market, try to include some objective statistics. Reporters love facts, as do readers.

For example, if our hypothetical gift basket business owner was to fairly share some statistics about the popularity of gift baskets and recent trends in the types of gift baskets preferred by consumers, the release becomes more than a campaign and instead a supply of useful information for numerous people.

Facts that support anything you assert in your press release helps to build interest and credibility in the info you share. An interesting and credible release is more prone to attract reporters who'll write articles that may attract YOUR target market.

The goal of one's press release is to greatly help grow your organization so you must make the creation and distribution of the promotional tactic a key part of one's marketing plan.